![](https://www.flowtimize.com/wp-content/uploads/2024/07/Marketing-audit-vs-financial-audit-768x439.webp)
Beyond the Spreadsheet: Shared DNA of Marketing and Financial Audits (auditor’s perspective)
The image above illustrates a scenario that management teams are striving to prevent. Unfortunately, this tug-of-war between departments is a common occurrence in many businesses, where each team pulls in a different direction. And leadership feels something has to be